Editorial principles
- Be useful to buyers. Pages should answer where to buy, what the farm appears to offer, how to contact the farm, and what to verify before going.
- Do not inflate coverage. If the data is thin, stale, duplicate, or source-suspect, the page should be held back, noindexed, merged, or rewritten.
- Keep claims visible. Schema, metadata, snippets, and AI-readable files should not make claims that the visible page does not support.
- Separate directory facts from advice. Farm-to-Door can describe listings and public rules, but it does not provide medical, legal, veterinary, tax, or food-safety advice.
- Invite corrections. Every important surface should give farms and buyers a way to fix stale or wrong information.
Raw milk and sensitive topics
Raw milk, raw dairy, legal-status, and other sensitive pages should be extra clear about sources, reviewed dates, state variation, and buyer verification. Farm-to-Door should not tell users to break the law, treat raw milk as medical advice, or imply that legal status and product availability are the same thing.
AI and search snippets
Farm-to-Door pages are designed to be readable by people, search engines, and AI tools. Snippets should be truthful and specific. AI-readable files such as llms.txt should point back to public pages and avoid private or unsupported facts.
Conflicts and monetization
Farm-to-Door is free for buyers and farms. If monetized placements, paid partnerships, or sponsored pages are added later, they should be labeled clearly and should not override source, freshness, or quality gates.